ENVIRONMENTAL LEARNING OF THE FUTURE

EduCycle is an educational augmented reality game for schools that teaches children how to reduce their personal carbon footprint by simulating their energy, food and traffic choices in the game’s physical map board. Players can then see their choices come alive on the mobile app. The main objective is to balance between human and environmental needs by making smart choices with limited resources.

EDUCYCLE & PRE-ORDER THE FUTURE

Pre-Order the Future was a forward-looking project that started in late 2015. The project’s aim was to study and explore how we can use new types of renewable raw materials in developing tomorrow’s sustainable products and services. The idea was to develop 5 different concepts that uses renewable plastics or fuel, create content and to get audience involved by voting the best concept. EduCycle was eventually selected and finally produced.


How it Works.jpg
toteutus2.jpg

Product photos.jpg

EDUCYCLE DEMO


MY ROLE

Product and concept development
Research and development
UI design
Experience design
3D Design, CAD modeling
3D Visualisation
Packaging Design
AR game design/ Unity VuMarks design
Game board and token assembly


 
Screen Shot 2018-11-04 at 17.30.35.png

CONCEPT DESIGN & DEVELOPMENT

Daniel Julier, Concept Design (TBWA\Helsinki)
Umberto Onza, Concept Design (TBWA\Helsinki)
Sini Mäkinen, Concept Design (TBWA\Helsinki)
Juhana Hokkanen, Creative Technologist (TBWA\Helsinki)
Pia Gregula, Art Director, (TBWA\Helsinki)
Juhani Ylitalo, Copywriter (TBWA\Helsinki)

TECHNICAL PLANNING & DESIGN

Tommi Repeli,
Digital Artist (FAKE Production)
Juha Ruistola, Chief Technical Officer (FAKE Production)
Juhana Hokkanen, Creative Technologist (TBWA\Helsinki)

PROJECT MANAGEMENT

Noora Muurremäki, Project Management (TBWA\Helsinki)
Saku Partamies, Digital Artist (FAKE Production)
Noora Ranta, Project management (TBWA\Helsinki)
Milja Hakala, Project Management (TBWA\Helsinki)

UX, UI DESIGN & DEVELOPMENT

Graziano Monteleone, Digital Art Director (TBWA\Helsinki)
Tuomo Killström, Jr. Art Director (TBWA\Helsinki)
Esko Räsänen, Digital Art Director (TBWA\Helsinki)
Mikko Paasto, Senior Web Developer (TBWA\Helsinki)
Miika Pärni, Senior Developer (TBWA\Helsinki)

Umberto Onza, Product Designer (TBWA\Helsinki)

CLIENT

Osmo Kammonen, SVP, Communications and Brand Marketing (NESTE)
Sirpa Tuomi, Marketing Director (NESTE)
Hanna Vuorenlehto, Marketing Manager (NESTE)
Paula Isopahka, Digital Communication & Marketing Director (NESTE)
Elina Lammintausta, Digital Marketing Planner (NESTE)
Susanna Sieppi, Head of Corporate Communications (NESTE)
Kaisa Lipponen, Corporate Communication Director (NESTE)

CONTENT CREATION

Iikka Maunumaa, Client Director (TBWA\Helsinki)
Steve Brown, Content Director (TBWA\Helsinki)
Markus Maliberg, Copywriter (TBWA\Helsinki)
Jenni Widerholm, Creative Content Strategist (TBWA\Helsinki)
Tuomas Perälä, Copywriter (TBWA\Helsinki)

ART DIRECTION

Erno Reinikainen, Art Director (TBWA\Helsinki)
Heidi Aalto, Production AD (TBWA\Helsinki)
Tuomo Killström, Art Director (TBWA\Helsinki)

3D VISUALISATIONS

Turo Juhantalo, 3D Visual Designer (Brink Helsinki)