Photo credit: TBWA\Helsinki, Fanny Haga

Photo credit: TBWA\Helsinki, Fanny Haga


A talented Designer from Helsinki was born in to a multilingual family with a father from Italy and a mother from Finland. This strange European mix of two completely different cultures made him burly like a Nordic Viking and creative like a high Renaissance Italian artist.

Since my early years I’ve been designing and following my passion to explore and create new. I’ve always been a great problem solver and a strategic thinker. Growing up somewhere around the northern hemisphere and close to nature can be seen on my style and design thinking.

I have a degree in Industrial Design & Design Management but during my career I have also gained a lot of experience in Graphic design, Experience Design, Service Design, UI Design, Concept Development, Strategic Design and Usability. My best features are prioritisation skills, team work, efficiency, good craft, material and technology know how.

I work as Lead Innovation Designer at TBWA\Helsinki Innovation Lab unit. I have also been one of they key persons of responsible in building the unit, it’s design processes and innovation methods. My role is to lead my team and run all innovation design & development production operations within TBWA network globally.
My passion is to create meaningful experiences and sustainable designs that helps the world to become a bit better and interesting place.

In my free time I like to do sports such as ping pong, boxing, go to gym, watch sci-fi movies, draw, paint and play around with my Bengal cat.

(Some of my work is still under NDA but all that can be shared is on my website.)

Design Year 2018 released a little story about me and my work at TBWA\Helsinki.
Pages 90-91


Mobile: +358408415968

Skype: umberto.onza1