Umberto Onza Designs
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What? Watch - Stop The Time

Branding, Packaging, Web
There are moments when we wish we could stop the time. What if you could save the moments that really matter? What if you could make them last forever?

There are moments when we wish we could stop the time. What if you could save the moments that really matter?
What if you could make them last forever?

The ‘Stop The time’ timepiece collection from What? offer a new and unique way to think and interact with time, to save moments and to create detailed stories of your saved memories with your closest ones. You're not just wearing a timepiece; you

The ‘Stop The time’ timepiece collection from What? offer a new and unique way to think and interact with time, to save moments and to create detailed stories of your saved memories with your closest ones.

You're not just wearing a timepiece; you're wearing your precious memories.

Pressing the signature red button creates a time stamp which is sent to the app via bluetooth. Simultaneously 'Memory Mark' is created on an energy saving E-Paper display integrated elegantly into the watch face. The display helps you remember up

Pressing the signature red button creates a time stamp which is sent to the app via bluetooth. Simultaneously 'Memory Mark' is created on an energy saving E-Paper display integrated elegantly into the watch face.

The display helps you remember up to 5 special moments per month on your wrist, leaving your very own moment pattern vver time.

The watches works with an accompanying ‘What? Now’ -app that is connected to the watch via bluetooth. Upon creating a profile in the app, all saved moments on your watch will sync seamlessly with the app helping you to create a digital timeline whi

The watches works with an accompanying ‘What? Now’ -app that is connected to the watch via bluetooth.

Upon creating a profile in the app, all saved moments on your watch will sync seamlessly with the app helping you to create a digital timeline which can be shared with those who you count most of.

The ‘Stop The Time’ family of watches consists of four timepieces each with a distinct individual look but sharing the same underlying design philosophy, The Classic, The Radar, The Modern and The Pocket. Additionally a variety of casing and band c

The ‘Stop The Time’ family of watches consists of four timepieces each with a distinct individual look but sharing the same underlying design philosophy, The Classic, The Radar, The Modern and The Pocket.

Additionally a variety of casing and band colour options are available for each model.

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All the watches uses Swiss Movements and all parts are custom designed in Finland, Engineered In Switzerland And Assembled In Shenzhen, China.

All the watches uses Swiss Movements and all parts are custom designed in Finland, Engineered In Switzerland And Assembled In Shenzhen, China.

‘‘Pairing iconic styles with digital functionality that is anything but ordinary, What? Watches place the focus not on time, but on how you choose to spend it.’’

‘‘Pairing iconic styles with digital functionality that is anything but ordinary, What? Watches place the focus not on time, but on how you choose to spend it.’’

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The packaging was design to deliver an immersive opening experience intended to be a moment to remember in itself - surprising and delighting the user every step of the way. Life As A Journey And A Collection Of Ever-Changing Moments Has Been Th

The packaging was design to deliver an immersive opening experience intended to be a moment to remember in itself - surprising and delighting the user every step of the way.

Life As A Journey And A Collection Of Ever-Changing Moments Has Been The Design Inspiration.

The result is an accordion design. When folded and closed, the packaging protects the watch, when opened it reveals the product. There is no right or wrong method of opening the packaging: start from the cover, undo the magnets at the same time or o

The result is an accordion design. When folded and closed, the packaging protects the watch, when opened it reveals the product. There is no right or wrong method of opening the packaging: start from the cover, undo the magnets at the same time or open it backwards. A different story will always unfurl.

To Emphasize The Product - A Dark High Quality Cardboard Was Chosen As The Raw Material Combined With A Minimal Graphic Language.