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Musti & Mirri - Biscuit
Packaging design for Peruvian Chocolatier, Death by Xoko.

Dogs are now getting served over their human owners as Musti Group, Nordic’s leading pet speciality retailer, launches Biscuit – the very first customer loyalty program for dogs.
Biscuit is a small smart device that utilizes RFID technology to provide dogs a five star in-store experience.
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
The gadget is attached on the dog’s collar.
When a dog wearing Biscuit walks into a store, RFID readers recognize the dog via screens or their iPad allowing the staff to give their four-legged customer exactly their kind of, personalized service.

The RFID technology helps Biscuit to c reate and recognize personal dog data from their name and birthday, down to their favourite treat and shopping history.

This IOT-gadget was launched on October 4th. at the World Animal Day -gala in Helsinki, Finland 2017.

A ‘retail demo set’ was designed for Musti Group -personnel to demonstrate the technology for their sales assistants.
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DESIGN ROLE
Product Design | Concept Development | User Experience Design
KUDOS
Musti & Mirri (Musti Group Oy)
TBWA\Helsinki | Juha-Matti Raunio, Anni Mielityinen, Daniel Julier, Juhana Hokkanen, Lauri Käkelä, Erno Reinikainen, Mikko Pietilä, Heidi Aalto, Tuomas Perälä
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