![00_Thumbnail_Small.png](https://images.squarespace-cdn.com/content/v1/57580100b654f95108750b06/1578315161951-0OUH0GAPDHLWEN4AK5L7/00_Thumbnail_Small.png)
Musti & Mirri - Biscuit
Packaging design for Peruvian Chocolatier, Death by Xoko.
![Dogs are now getting served over their human owners as Musti Group, Nordic’s leading pet speciality retailer, launches Biscuit – the very first customer loyalty program for dogs. Biscuit is a small smart device that utilizes RFID technology to pr](https://images.squarespace-cdn.com/content/v1/57580100b654f95108750b06/1583011580156-6GG4NIBBWR3Y8WOO2WX2/01_Cover_Photo.jpg)
Dogs are now getting served over their human owners as Musti Group, Nordic’s leading pet speciality retailer, launches Biscuit – the very first customer loyalty program for dogs.
Biscuit is a small smart device that utilizes RFID technology to provide dogs a five star in-store experience.
![01_Specs.jpg](https://images.squarespace-cdn.com/content/v1/57580100b654f95108750b06/1583019990693-XACSYTJVLFLCRDVGKZJE/01_Specs.jpg)
![The gadget is attached on the dog’s collar. When a dog wearing Biscuit walks into a store, RFID readers recognize the dog via screens or their iPad allowing the staff to give their four-legged customer exactly their kind of, personalized service.](https://images.squarespace-cdn.com/content/v1/57580100b654f95108750b06/1583014599120-Q73LNWMDA41DZAUTWX9X/01_Photo.jpg)
The gadget is attached on the dog’s collar.
When a dog wearing Biscuit walks into a store, RFID readers recognize the dog via screens or their iPad allowing the staff to give their four-legged customer exactly their kind of, personalized service.
![The RFID technology helps Biscuit to c reate and recognize personal dog data from their name and birthday, down to their favourite treat and shopping history.](https://images.squarespace-cdn.com/content/v1/57580100b654f95108750b06/1583017629748-3Y39V0HD848DOX3F88QL/02_Photo_2.jpg)
The RFID technology helps Biscuit to c reate and recognize personal dog data from their name and birthday, down to their favourite treat and shopping history.
![This IOT-gadget was launched on October 4th. at the World Animal Day -gala in Helsinki, Finland 2017.](https://images.squarespace-cdn.com/content/v1/57580100b654f95108750b06/1583017978046-594ADTVBL725O07ZAMEJ/03_Photo_3.jpg)
This IOT-gadget was launched on October 4th. at the World Animal Day -gala in Helsinki, Finland 2017.
![A ‘retail demo set’ was designed for Musti Group -personnel to demonstrate the technology for their sales assistants.](https://images.squarespace-cdn.com/content/v1/57580100b654f95108750b06/1583017760981-RJDI74YS2CEXU84UEGG5/01_Photo_1.jpg)
A ‘retail demo set’ was designed for Musti Group -personnel to demonstrate the technology for their sales assistants.
![04_Photo_4.jpg](https://images.squarespace-cdn.com/content/v1/57580100b654f95108750b06/1583020284195-1I608PFIV4R9DZH2JCOP/04_Photo_4.jpg)
DESIGN ROLE
Product Design | Concept Development | User Experience Design
KUDOS
Musti & Mirri (Musti Group Oy)
TBWA\Helsinki | Juha-Matti Raunio, Anni Mielityinen, Daniel Julier, Juhana Hokkanen, Lauri Käkelä, Erno Reinikainen, Mikko Pietilä, Heidi Aalto, Tuomas Perälä
![](https://images.squarespace-cdn.com/content/v1/57580100b654f95108750b06/1593756958752-EQ04CX3Z1QXCA6GQDOC1/_Case_Video_Cover.jpg)
![01_Media.jpg](https://images.squarespace-cdn.com/content/v1/57580100b654f95108750b06/1583019485827-40G44LLLNMEOCRI2O5P8/01_Media.jpg)