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Neste - EduCycle
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
Environmental Learning of the Future
EduCycle is an interactive educational augmented reality game for schools that teaches children how to reduce their personal carbon footprint by simulating their energy, food and traffic choices in the game’s physical map board. Players can then see their choices come alive on the mobile app.

The Game Teaches About How We Can Reduce Our Carbon Footprints. It Brings Awareness About Climate Change Issues But It Also Provides Solutions For The Students So That They Can Be Hopeful For A Change.

As the augmented reality game begins, players are brought upon an empty virtual world except for EcoVille, a city that the players are tasked to govern, improve & sustain.
Players can explore the animated world or begin playing the game by adding ‘Climate action’ assets via the use of EduBlocks on the gaming board. There are 27 different kinds of EduBlocks, belonging to six categories: Housing, Transportation, Agriculture, Power Production, Industrial Production And Waste Treatment. Each block will make an impact in EcoVille’s future when activated.

EduBlocks are interacted with by scanning their VuMark ID tags with the master device camera. Before assets are committed, an asset selection view is shown. In the view, the asset choice is confirmed by tapping Select or cancelled by tapping Back.
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
The players are Shown The Impact Of Their Choices When It Comes To Food, Energy, Transportation…Etc when progressing forward in the game. The Impacts Are In Relation To Carbon Dioxide‘s Global Emissions.
The Bigger Goal Of The Game Is To Stimulate The Thinking Of The Players In Hopes Of Interesting Them To Want To Live In A Green And Sustainable World.

All 27 EduBlocks are made from 3D printed Polyamide (SLS), CNC Machined Birchwood and Polycarbonate. A miniature figure was designed inside of the token to represent a miniature world of EcoVille. A quad -fold game board was made from cardboard.
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
EduCycle is developed by Neste as part of their “Pre-Order the Future” -project that teaches about Climate Change and its affects in a fun way.
The objectives of this project was to research alternatives products, services or experiences that help build a better future for our planet. EduCycle was voted as the winner and it continued to prototyping phase.
Neste donated 20 full set’s of Edycycle -The game to schools in San Francisco, Finland and all all over the world.
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
The Design And Concept Development Process was made in collaborated With The Minister Of Education, Aalto University And Experts from the gaming industry To Achieve A Fun, coherent Educational Experience As Possible.
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DESIGN ROLE
Product Design | Concept Development | Rapid Prototyping | Service Design | User Interface Design
KUDOS
Neste | Osmo Kammonen, Sirpa Tuomi, Hanna Vuorenlehto, Paula Isopahka, Elina Lammintausta, Susanna Sieppi, Kaisa Lipponen
TBWA\Helsinki | Iikka Maunumaa, Steve Brown, Daniel Julier, Juhana Hokkanen, Sini Mäkinen, Lauri Käkelä, Noora Muurremäki, Markus Maliberg,
Jenni Widerholm, Tuomas Perälä, Erno Reinikainen, , Heidi Aalto, Tuomo Killström, Noora Ranta, Milja Hakala, Graziano Monteleone, Esko Räsänen, Mikko Paasto, Miika Pärni
FAKE Production | Tommi Repeli, Juha Ruistola, Saku Partamies
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